Swedish Guest Posting Sites [List] | Guest Posting Service in sweden

Finding high-quality Swedish guest posting sites that actually accept contributions isn’t easy. The Swedish digital ecosystem is reputable, competitive, and highly selective, which means earning backlinks from trusted .SE domains can dramatically boost your authority in both local and Nordic search results. These links send strong geo-relevance signals, elevate your Trust Flow, and help your brand rank across Sweden’s tech-driven, innovation-focused market.

But the challenge? Most lists online are outdated, inaccurate, or filled with low-quality sites that offer little SEO value. That’s why our editorial team has curated the most reliable, manually vetted list of Swedish blogs using strict criteria: Domain Authority (DA), Domain Rating (DR), real Swedish traffic, editorial quality, and long-term SEO safety.

Website URL	AS	DA	DR	Niche	Language	Traffic	Keywords	Countries	Traffic	Price	Buy Now
spelu.se	2	4	28	Casino ⋅ Gaming	Swedish	4	11	🇸🇪 100.0%	14.3K	$176.90	Publish
vi-tidningen.se	14	35	33	General ⋅ Home Improvement ⋅ Jobs & Employment ⋅ Tourism & Travel	Swedish	8	19	🇸🇪 100.0%	9.9K	$102.90	Publish
snabbinfo.se	7	4	31	Food ⋅ General ⋅ Home Improvement ⋅ Sports ⋅ Tourism & Travel	Swedish	4	9	🇸🇪 100.0%	7.8K	$180.90	Publish
aktivlinjen.se	11	4	52	Beauty ⋅ Health	Swedish	15	50	🇸🇪 100.0%	1.9K	$180.90	Publish
elbilsgurun.se	17	10	25	Automobiles & Cars	Swedish	119	55	🇸🇪 100.0%	1.5K	$764.90	Publish
area81.se	18	37	72	Business ⋅ E-commerce	Swedish	83	22	🇸🇪 100.0%	979	$1,317.90	Publish
privatpengar.se	19	10	27	Banking & Finance	Swedish	116	136	🇸🇪 100.0%	720	$764.90	Publish
omdomesstalle.se	18	18	25	Automobiles & Cars ⋅ Food ⋅ General ⋅ Shopping	Swedish	1.6K	631	🇸🇪 100.0%	684	$300.90	Publish
blogg.vett-och-etikett.com	29	33	47	Business ⋅ Digital Marketing & Advertising ⋅ Entertainment ⋅ Wedding	Swedish	1.7K	394	🇸🇪 100.0%	582	$361.90	Publish
listkollen.se	19	6	24	Animals & Pets ⋅ Culture & Society ⋅ General ⋅ Lifestyle	Swedish	207	70	🇸🇪 100.0%	505	$243.90	Publish
humanismkunskap.org	10	23	27	Culture & Society ⋅ Environment & Nature ⋅ Health ⋅ Legal ⋅ Science	Swedish	8	17	🇸🇪 100.0%	447	$560.90	Publish
mittvitahus.se	11	35	58	Gardening and Lawn Care ⋅ Home Improvement	Swedish	10	49	🇸🇪 100.0%	352	$180.90	Publish
herrexperten.se	3	3	46	Business ⋅ Fashion ⋅ For Men ⋅ General ⋅ Lifestyle	Swedish	–	1	🇸🇪 100.0%	340	$180.90	Publish
probets.se	6	1	18	Casino ⋅ Gaming	Swedish	1	20	🇸🇪 100.0%	329	$176.90	Publish
leverlivet.se	3	3	44	Health ⋅ Leisure and Hobbies ⋅ Lifestyle	Swedish	2	6	🇸🇪 100.0%	306	$180.90	Publish
byggupp.se	8	1	17	Construction & Repairs ⋅ Equipment	Swedish	187	89	🇸🇪 100.0%	296	$176.90	Publish
upca.co.uk	4	58	12	Business ⋅ Casino ⋅ General	English	–	–	🇸🇪 100.0%	211	$19.90	Publish
endastmat.se	12	5	46	Beauty ⋅ Fashion ⋅ Health	Swedish	10	89	🇸🇪 100.0%	190	$180.90	Publish
mappinternational.org	6	36	30	Health ⋅ Lifestyle ⋅ Tourism & Travel	English	–	7	🇸🇪 100.0%	169	$46.90	Publish
onlinepengar.se	8	11	8	Banking & Finance	Swedish	67	23	🇸🇪 100.0%	148	$298.90	Publish
boligbris.com	9	5	43	Arts & Photography ⋅ Energy ⋅ Gardening and Lawn Care ⋅ Home Improvement	Norwegian	260	278	🇸🇪 100.0%	146	$176.90	Publish
hemresa.se	12	1	46	Tourism & Travel	Swedish	1	72	🇸🇪 100.0%	130	$180.90	Publish
finance.wintotal.de	40	52	67	Banking & Finance ⋅ Blockchain and Cryptocurrency ⋅ Business ⋅ Real Estate	German	1.1K	120	🇸🇪 100.0% 🇮🇳 >0.1%	125	$527.90	Publish
barafakta.se	6	1	42	Fashion ⋅ Gadgets & Technology ⋅ General ⋅ Mommy and Parenting ⋅ Websites & Software Development	Swedish	1	11	🇸🇪 100.0%	109	$180.90	Publish
bygginformation.se	8	1	43	Construction & Repairs ⋅ Equipment	Swedish	44	249	🇸🇪 100.0%	106	$178.90	Publish

Benefits of Guest Posting on Swedish Blogs

Guest posting on Swedish blogs offers far more than a simple backlink. Sweden’s digital landscape is one of the most trusted and innovation-driven in Europe, meaning that links from Swedish publishers carry strong geo-relevance, editorial authority, and regional SEO power.

High-Authority Backlinks from Swedish .SE Domains
Backlinks from .SE domains act as clear regional indicators for Google’s ranking systems. Because .SE is Sweden’s official ccTLD, links from these sites help search engines understand that your brand is relevant to Swedish audiences and Nordic search intent.
Swedish publications are widely considered reputable and editorially reliable. As a result, guest posts published on trusted Swedish domains support ranking improvements not only in Sweden but across the broader Scandinavian region, including Denmark, Norway, Finland, and Iceland.
Examples of high-authority Swedish publishers
Links or mentions from established Swedish outlets significantly enhance trust:
– Dagens Nyheter (DN.se) – Sweden’s largest and most authoritative newspaper
– Breakit.se – Leading startup & tech innovation publication
– Aftonbladet.se – One of Scandinavia’s highest-traffic media platforms
– Veckans Affärer / Di.se – Premier business and financial news sources
Earning backlinks from such publishers strengthens perceived expertise and adds substantial weight to your backlink profile.
Access to a Bilingual Audience (Swedish + English)
Sweden has one of the highest English proficiency levels in the world, and many online publishers operate in both Swedish and English, especially in tech, SaaS, finance, and startup ecosystems.
Leading innovation hubs like Stockholm and Gothenburg cater to global audiences, meaning a large portion of Swedish tech media accepts articles in English. This lets international brands contribute without needing Swedish-language content.
Benefit for international companies entering Nordic markets
Publishing on bilingual Swedish sites helps brands:
– Reach Swedish consumers
– Appeal to global readers and investors
– Build visibility among Nordic startup communities
– Position themselves as credible international voices
For companies expanding into Europe, this dual-audience access creates a powerful brand amplification effect.
Strengthen Geo-Relevance Across Scandinavian SERPs
Swedish guest posts don’t only improve ranking signals in Sweden, they help across the entire Nordic region.
Signals relevance to Sweden, Norway, Denmark, and Finland
Because Nordic countries share linguistic similarities, overlapping industries, and cross-border digital readership, backlinks from Swedish domains often help Google recognize your site as regionally authoritative, not just country-specific.
Supports ranking for multilingual terms
SEO terms in the Nordics often appear in:
– Swedish
– English
– Danish
– Norwegian
– Finnish
Guest posting on Swedish blogs helps target search queries across these variations, broadening your organic reach.
Build Brand Credibility in a Premium Market
Sweden’s reputation for innovation, sustainability, design excellence, and advanced technology means its publishers are seen as high-trust sources.
Sweden is home to global giants like Spotify, Klarna, IKEA, and Ericsson, and maintains an international reputation for quality and innovation. Being featured on Swedish sites signals that your brand meets similar standards of expertise.
Appearing on respected Swedish blogs instantly enhances:
– Brand legitimacy
– Perceived authority
– Consumer trust
– Investor confidence
Link Diversity for Long-Term SEO Stability
Link diversity is a foundational part of long-term SEO resilience. Sweden offers unique value here.
Unique ccTLD (.SE)
Adding .SE backlinks diversifies your geographic profile, making your overall backlink strategy more natural and robust.
Nordic IP addresses
Links from Swedish-hosted sites help Google identify regional relevance while reducing dependency on typical .com or .net backlink sources.
Multi-niche backlink diversity
Swedish blogs span high-value verticals:
– Tech & SaaS
– Finance & fintech
– eCommerce
– Sustainability
– Lifestyle & travel

💡 Swedish Case Study
A B2B SaaS company published three guest posts on high-authority Swedish tech blogs. Within 90 days, they recorded a 28% increase in organic traffic from Nordic countries and improved rankings for competitive English-language SaaS terms. Swedish .SE backlinks strengthened both regional SEO signals and global domain authority, helping the company secure more visibility in Europe’s innovation-driven markets.

How We Selected the Best Swedish Guest Posting Sites

Not all Swedish blogs offer real SEO value, and many “write for us” pages online are outdated, low-quality, or risky to build links from. That’s why our Swedish guest posting list is not a random directory, it’s a carefully curated collection of publishers that meet strict editorial and SEO standards.Each website goes through a multi-step vetting process, ensuring that the backlinks you earn are safe, authoritative, and aligned with regional search signals relevant to Sweden and the broader Nordic market.

Domain Authority, DR, and SEO Metrics (Moz, Ahrefs, Semrush)
To ensure long-term backlink value, we analyze each Swedish blog using industry-leading SEO tools.
DA/DR analysis
We verify Domain Authority (Moz) and Domain Rating (Ahrefs) to ensure each site has:
– A stable domain profile
– A healthy ratio of referring domains
– Quality inbound links, not artificially inflated metrics
We prioritize Swedish sites with DA/DR 30+, unless the niche is highly specialized and shows strong engagement despite lower authority.
Historical traffic stability
Using tools such as Semrush, Ahrefs, and SimilarWeb, we evaluate:
– Consistent organic traffic over the past 6–12 months
– Traffic distribution by country (especially Sweden)
– Keyword movement and ranking patterns
Sudden drops may indicate penalties or algorithm hits, so those domains are rejected.
Spam score checks
We manually review:
– Spam Score (Moz)
– Anchor text distribution
– Linking patterns
– Outbound link behavior
Any suspicious or manipulative trend results in immediate exclusion.
Geo-Relevance (Swedish .SE Domains + Local Traffic)
Geo-targeted backlinks are a central part of Swedish SEO strategy, so we apply strict local relevance criteria.
Prioritized .SE + Swedish-hosted domains
We focus heavily on websites that:
– Use .SE ccTLD
– Are hosted on Swedish IP addresses
– Serve content primarily for Swedish audiences
These signals strengthen your ability to rank in Swedish SERPs and across Scandinavia.
Swedish audience % verification
We verify each site’s traffic demographics using Semrush/Ahrefs data to ensure:
– A meaningful percentage of visitors come from Sweden
– Content is written for Swedish users (either in Swedish or Swedish-context English)
If a blog claims to be “Swedish” but has no Swedish readership, it is rejected.
Niche & Audience Fit
Relevance is a major ranking factor. We categorize Swedish publishers into key verticals where guest posting delivers the highest impact:
– Tech & Startups (a major Swedish identity; Stockholm is Europe’s “unicorn capital”)
– Business & Finance
– Lifestyle & Wellness
– Travel & Tourism
– Eco/Green Innovation & Sustainability (a strong Swedish national value)
– E-commerce & Consumer Brands
By matching your niche to the right Swedish publishers, your guest post attracts better engagement, higher acceptance rates, and stronger contextual SEO signals.
Editorial Quality & Content Standards
Swedish websites are known for their professional presentation, so editorial quality is a major trust factor.
We evaluate:
Grammar, originality, and writing standards
Swedish editors expect:
– Clear, structured writing
– Accurate information
– Helpful, non-promotional tone
– Proper formatting with H2/H3 hierarchy
Publication frequency
A blog must show:
– Recent posts (within 30–90 days)
– Active editorial oversight
– Professional layout and readable content
Outdated or stagnant blogs are excluded.
Avoided inactive or low-trust blogs
We reject blogs that:
– Haven’t published in months
– Use spun, low-effort, or AI-generated filler content
– Publish thin content solely for link selling
Manual Review: Rejection Rate & What We Avoid
We avoid blogs that excessively link out to:
– Casino/gambling
– Adult content
– Crypto/PBN networks
– Foreign markets unrelated to Sweden
If the outbound linking pattern appears unnatural → automatic rejection.
Low-quality PBNs
Many “Swedish guest post lists” online include disguised PBNs. We manually check:
– Ownership footprints
– Hosting patterns
– Repetitive templates
– Thin content signals
Any sign of a PBN = excluded.
High rejection rate = stronger curation
More than 35% of the Swedish blogs we review are rejected, ensuring that the final list contains only the most trustworthy, SEO-safe, editor-approved Swedish guest posting opportunities.

How to Choose the Right Swedish Blog for Guest Posting

Not every Swedish website will deliver the same SEO, branding, or audience value. Even if a blog accepts guest posts, it may not be the best fit for your niche, authority level, or growth goals. Before pitching your content, evaluate each Swedish publisher against the following criteria to ensure your placements are relevant, safe, and strategically effective.

Match Niche to Your Industry
Relevance is one of the strongest ranking signals in Google’s 2025 algorithm. Your guest post should appear on a Swedish site whose readers are naturally interested in your topic.
Here’s how niche alignment works in the Swedish market:
SaaS → Tech & Startup Media
Sweden is a global hub for innovation and entrepreneurship. SaaS companies see the best results when publishing on startup and tech-focused Swedish outlets, where readers already follow product launches, digital trends, and software insights.
Travel → Tourism & Lifestyle Blogs
Sweden’s tourism sector attracts millions of visitors yearly. Travel brands should prioritize Swedish lifestyle, culture, and travel publications for maximum engagement.
E-commerce → Consumer Lifestyle Publications
Swedish consumers are highly digital-savvy, making lifestyle and product-focused blogs ideal for brands targeting shoppers and online buyers.
By selecting a Swedish blog that aligns with your sector, you increase your chances of:
– Earning editorial approval
– Gaining targeted readers
– Strengthening contextual SEO signals
– Improving conversion potentia
Verify DA/DR + Engagement Metrics
Authority metrics matter, but engagement quality matters more.
DA/DR 30+ Rule
As a general benchmark, Swedish blogs with Domain Authority or Domain Rating 30+ tend to offer stable backlink value and cleaner domain profiles.
Engagement > Pure Authority
Some niche Swedish blogs may have lower DA/DR but deliver:
– Strong comment activity
– Loyal readership
– Higher time-on-page
– Better topical relevance
In these cases, engagement metrics outweigh raw authority, especially in industries like design, sustainability, wellness, or specialty travel.
Check Swedish Audience Percentage & Local Signals
Geo-relevance is a major ranking factor for Swedish SEO.
Why .SE + Swedish-language pages matter
A backlink from a .SE domain or Swedish-language blog signals to Google that your content is regionally relevant. This increases visibility for Swedish SERPs and strengthens rankings across the Nordics.
How to verify traffic origin
Use tools like Semrush or Ahrefs to check:
– % of traffic coming from Sweden
– Whether the site ranks for Swedish-language keywords
– Hosting location (Swedish or Nordic IP addresses)
If the majority of traffic is NOT Swedish, the site may not deliver strong geo-targeting value, even if the domain authority is high.
Understand Backlink Policies Before Submitting
Before writing or pitching your article, confirm the blog’s linking rules.
Dofollow vs Nofollow
– Dofollow links pass SEO value and authority
– Nofollow links may still help with visibility, but offer limited ranking benefit
Many Swedish publishers offer 1–2 dofollow contextual links if the content is high-quality.
Contextual link rules
Swedish editors prefer:
– Natural, relevant link placement
– No keyword stuffing
– No overly commercial anchor text
Anchor text guidelines
Follow safe, diverse anchor styles:
– Brand name
– URL
– Partial match keywords
– Topical phrases
Over-optimized anchors often lead to rejection by Swedish editors, and risk algorithmic devaluation.

How to Write Guest Posts That Get Accepted on Swedish Blogs

Even with the right Swedish guest posting opportunities, your content must meet the editorial expectations of Sweden’s high-quality publishers. Swedish editors are selective, value-driven, and expect content that genuinely helps readers, not articles written solely for backlinks. Use the guidelines below to significantly increase your acceptance rate and ensure your guest posts provide real SEO and brand value.

Focus on Value, Not Promotion
Swedish publishers consistently prioritize educational, unbiased, and reader-first content. Articles that feel overly promotional are quickly rejected, especially by established Swedish media or tech outlets.
What Swedish editors expect:
– Actionable insights
– Industry best practices
– Real-world frameworks
– Data-supported explanations
What to avoid:
– Hard selling or aggressive brand mentions
– Over-optimized keyword placement
– Irrelevant link drops or anchor stuffing
– “Salesy” tone or promotional copy
Adapt to Swedish Writing Style (English or Swedish)
Sweden’s digital environment is bilingual, and publishers accept contributions in both Swedish and English. The key is matching the tone and clarity expected in each language.
If writing in Swedish:
Follow the hallmark traits of Swedish communication:
– Clarity and simplicity
– Direct, objective tone
– Structured argumentation
– Minimal fluff or exaggerated claims
Swedish writing favors precision over persuasion, so avoid emotional or overly dramatic language.
If writing in English:
Many Swedish tech, startup, business, and innovation platforms publish in English due to global readership. Use a writing style that is:
– Professional and concise
– Easy for non-native readers to follow
– Neutral yet authoritative
– Globally appealing (avoid slang or region-specific jargon)
Swedish editors appreciate clean, well-organized English that maintains international readability.
Use Swedish Market Data & Real Examples
Swedish editors love content supported by local relevance, evidence, and real-world applicability. Using Swedish-specific insights dramatically improves both acceptance and reader engagement.
Strong examples include:
– Swedish startup statistics (Stockholm is one of Europe’s top tech hubs)
– Fintech adoption trends
– Sustainability and circular economy data
– Swedish consumer behavior insights
– Case studies from companies like Spotify, Klarna, IKEA, Northvolt, Voi, or H&M
Local examples demonstrate that you understand the Swedish market, making your content more trustworthy, relevant, and insightful.
Format for Readability (Short Paragraphs, H2/H3, Bullets)
Scandinavian design philosophy values clarity, minimalism, and structure, and the same applies to Swedish online content.
To match reader expectations and improve SEO performance:
– Use short paragraphs (2–4 lines)
– Break ideas into clear H2/H3 subheadings
– Add bullet points and numbered lists
– Bold key takeaways for quick scanning
– Maintain a clean information hierarchy
This improves:
– Dwell time
– User experience
– Scroll depth
– Editor receptiveness
Support with Visuals, Data, and Case Studies
Adding visually supported elements increases both editorial approval and reader engagement.
Use:
– Charts
– Graphs
– Screenshots
– Market insights
– Case study summaries
– Data visualizations

How to Find More Swedish Guest Posting Opportunities

In addition to our curated list of vetted Swedish blogs, there are many other reliable ways to uncover new, niche-specific, and high-authority Swedish guest posting opportunities. By combining Google search operators, niche modifiers, language filters, and competitive research, you can consistently discover fresh publishers that are open to accepting guest guest posts.

Below are the most effective strategies for expanding your Swedish guest posting pipeline.

1. Google Search Operators for Swedish-Specific Guest Posts

Google search operators remain one of the fastest ways to find Swedish publishers that publicly accept contributions. These queries help you surface pages that specifically mention guest posting or contributor guidelines.

Use these Swedish-focused search operators:

site:.se “write for us”
site:.se “guest post”
site:.se “submit article”
intitle:“guest post” Sweden
inurl:guest-post site:.se

These filters help uncover:

Swedish blogs with open contributor programs
.SE domains offering editorial submissions
Niche publishers you won’t find in generic directories

Because .SE domains send strong geo-relevance signals, these results are highly valuable for Swedish SEO.

2. Add Niche Modifiers

To find Swedish guest posting opportunities that perfectly match your industry, add your niche directly into the operator query.

Tech

tech “write for us” site:.se
tech “guest post” Sweden

Finance

finance “guest post” Sweden
fintech “write for us” site:.se

Travel

travel inurl:submit-guest-post site:.se
tourism “write for us” Sweden

Using niche modifiers dramatically increases your acceptance rate because Swedish editors prefer content directly relevant to their audience.

3. Use Language Filters (Swedish / English)

Because Sweden is a bilingual digital market, using Swedish-language keywords can reveal hidden opportunities not visible in English searches.

Swedish-language search operators:

site:.se “gästinlägg”
site:.se “skicka artikel”
site:.se “skriv för oss”
site:.se “gästblogg”

Translations:

gästinlägg = guest post
skicka artikel = submit article
skriv för oss = write for us
gästblogg = guest blog

4. Competitor Backlink Analysis

One of the most accurate methods for finding Swedish guest posting opportunities is analyzing where your competitors have already earned backlinks.

How to do it:

Enter competitor domains into Ahrefs, Semrush, or Majestic.
Filter backlinks by .SE domains.
Check which Swedish blogs link to them.
Add those sites to your outreach list.
Prioritize sites with:
- Strong DR
- Recent content
- High topical relevance

5. Networking & Sweden’s Startup Ecosystem

Sweden’s digital landscape is driven by vibrant innovation hubs, making it a powerful environment for expert-driven guest posting.

Stockholm – Europe’s “Unicorn Factory”
Gothenburg – Engineering, tech, and green innovation
Malmö – Creative industries, gaming, design

Many Swedish tech publications, startup blogs, and innovation platforms regularly accept expert insights, interviews, and contributed articles, even if they don’t publicly advertise guest post guidelines.

Final Thoughts

Swedish guest posting remains one of the most strategic, high-impact SEO opportunities for brands aiming to strengthen their online presence in 2025. Backlinks from reputable Swedish publishers deliver powerful regional SEO signals, helping Google understand your relevance to both Sweden and the broader Nordic market. Because Sweden’s digital environment is known for high editorial standards, clean link profiles, and trustworthy content ecosystems, earning placements here creates long-term authority rather than short-lived ranking boosts.

Frequently Asked Questions (FAQ)

1. What are Swedish guest posting sites?

Swedish guest posting sites are blogs, online magazines, and digital publishers with a Swedish audience, often using the .SE domain, that accept contributed articles from businesses, marketers, and industry experts. These sites offer opportunities to earn contextual backlinks, build regional authority, and reach Swedish or Nordic readers interested in your niche.

2. Why should you guest post on Swedish blogs?

Guest posting on Swedish blogs helps you earn high-authority backlinks from .SE domains, strengthen geo-relevance in Swedish and Nordic SERPs, and reach audiences in one of Europe’s most advanced digital markets. Swedish publishers maintain high editorial credibility, meaning your content appears in a trusted, professional environment, which boosts both brand visibility and long-term SEO value.

3. Are Swedish guest posts free or paid?

Both options exist.
– Free guest posts are available on smaller Swedish blogs but often come with strict editorial guidelines and longer review timelines.
– Paid placements offer faster publishing, higher-authority Swedish domains, and more predictable approval rates.
Most SEO-driven brands use paid, vetted Swedish publishers to ensure backlinks are safe, contextual, and editorially controlled.

4. Do Swedish blogs accept English guest posts?

Yes. Many Swedish publishers, especially in tech, startups, SaaS, business, and innovation, accept or even prefer English-language guest posts due to their global readership. However, some lifestyle or locally focused sites may require content in Swedish, so always check each publisher’s language guidelines before submitting.

5. Can I include dofollow backlinks in my Swedish guest post?

Most Swedish blogs allow 1–2 contextual dofollow backlinks inside the article, as well as links in the author bio. Policies vary by publisher:
– Some offer dofollow links for high-quality, non-promotional content.
– Others use nofollow or restrict links to bios only.

6. How long does it take to get published on Swedish sites?or SEO?

Publishing timelines depend on the blog’s editorial process:
– Free placements: 1–4 weeks or longer
– Paid placements: 2–7 days on average
– High-authority Swedish outlets: May take longer due to strict review cycles
Swedish publishers are known for quality-first editorial standards, so faster isn’t always better, higher credibility usually means longer review.

7. How do I check if a .SE site is safe for link building?

To confirm whether a Swedish site is SEO-safe, check:
– DA/DR metrics (Moz, Ahrefs)
– Swedish traffic percentage
– Spam score or toxic link indicators
– Publishing frequency and editorial quality
– Outbound link behavior (avoid sites linking to gambling/crypto/spam)
– Original, human-written content
If a site has strong authority, consistent traffic, Swedish readership, and clean editorial standards, it’s generally safe for sustainable link building.