Infographic Link Building Made Easy: A Step-by-Step Guide

Whether you are an individual, a small team, a small business, or a large organization, search engine optimization (SEO) is essential for you.

If you want your website to rank well on search engines and attract more traffic, you need to ensure that your SEO strategy is up to par. One critical aspect of SEO that is often overlooked is link building.

Link building is the process of acquiring backlinks to your website from other sites. Backlinks are like votes of confidence from other websites, indicating that your site is reputable and valuable.

Amongst the various types of link building strategies that people use to get backlinks for their websites, infographic link building stands out due to its unusual nature.

In this article, we’ll discuss the various aspects of building links using infographics, including how to choose the right topic, create an engaging infographic, promote it to the right audience, measure results, and more. We’ll also provide you with some best practices to ensure that your infographic link building efforts are successful. So, let’s get started and explore the world of infographic link building!

Researching a Good Topic

Before you can start on your infographic link-building journey, you must choose a topic that will attract attention and provide value to your audience. The key is selecting a new, relevant, and useful topic. The more unique and valuable your content is, the more likely other websites will want to build links to it.

To identify a good topic, start by conducting research in your niche. Look for trends, patterns, or statistics that you can present in a visually appealing way.

You can also look for common questions or problems that people in your niche face and provide a solution through your infographic.

Once you have identified a few potential topics, it’s time to assess their potential for link building. Look for existing infographics on your topic and identify any gaps or opportunities for improvement.

You want to ensure that your infographic offers something new and valuable that other websites will like to share.

Finally, you must ensure that your topic is relevant to your target audience. Consider the interests and needs of your ideal audience and ensure that your infographic provides useful and interesting information.

By selecting a good topic that is new, relevant, and useful, you increase the chances of others using your infographic and linking back to your website. In the next section, we’ll explore how to create an engaging infographic that will make it even more attractive to other websites.

Creating an Engaging Infographic

Infographics are a popular and effective way to communicate complex data and ideas in a visually appealing way. You can start by creating infographics that organize information in a way that is easy to understand.

However, creating a compelling infographic is more than just throwing together some data and images. When creating engaging infographics, you need to consider several key factors.

• Purpose: The first step in creating an engaging infographic is to define its purpose. Are you trying to educate, persuade, or inform? Understanding the goal will help you choose the right data and design elements for your infographic.
  
• Data: Once you have defined the purpose of your infographic, the next step is to identify the data points that will support that purpose. Make sure that your data is relevant, reliable, and easy to understand. You can use various sources to gather your data, including primary research, public data, and third-party research.
  
• Design: The design of your infographic plays a crucial role in its effectiveness. A visually appealing, consistent, and easy-to-read format is essential. You can use free infographic maker tools like Canva or hire a professional graphic designer to help with the design. Remember that the design should not overshadow the data but should enhance it.
  
• Format: Consider the size, layout, and orientation of your infographic. You want to ensure that it is easy to view and share on various platforms. Vertical infographics perform better on mobile devices, while horizontal infographics work well on desktops. If you are confused about what you should do, try using one of the many free infographic templates online.
  
• Branding: Incorporate your brand elements into the design, including your logo, color scheme, and font. This will help to reinforce your brand identity and increase brand recognition.

By following these steps, you can create infographics that are both informative and visually appealing. 

Different Types of Infographics

There are many types of infographics, each with its own unique purpose and design. Here are some of the most common types of infographics:

Statistical infographics

These are the most common type of infographics and are often used to display numerical data in an engaging and easy-to-understand way. These infographics often use charts, graphs, and diagrams to show patterns and relationships in the data.

Informational infographics

These infographics are designed to convey information, facts, or other non-numerical data in a visually appealing way. They often use icons, images, and text to describe complex ideas in a simplified manner.

Process infographics

These infographics show a step-by-step process or series of events in a visually engaging way. They often use icons or illustrations to guide the viewer through the process.

Comparison infographics

These infographics are used to compare two or more things or concepts. They often use charts or graphs to visually represent the differences between the items being compared.

Geographic infographics

These infographics use maps to visually represent location-based data and information. They can be used to show trends, patterns, or other information related to a specific geographic area.

Timeline infographics

These infographics display information in chronological order, often using a linear timeline to show the progression of events over time.

Hierarchical infographics

These infographics use a hierarchical structure to show the relationships between different elements. They can be used to show organizational structures, classifications, or other hierarchical relationships.

Infographics can be a powerful method for digital marketing, as they can help in creating engaging content and drive traffic to their website. Making infographics with link-building strategies in mind can also increase their visibility and drive traffic to a website. Creating a link building infographic that will provide value to the viewer can effectively improve a website’s visibility.

Promoting Your Infographic through Link Building

Once you’ve created an engaging infographic, the next step is to promote it. Link building is the process of acquiring links to your website from other websites. It’s an essential part of search engine optimization (SEO) as it helps to improve your website’s visibility and authority.

Here are the steps to get you started on your link building campaign:

Research

Start by researching relevant websites and blogs that might be interested in your infographic. Look for websites that cover topics related to your infographic and have high domain authority. Utilize tools like Ahrefs, Moz, or SEMrush to help with your research, including features like DA PA checker to gauge domain authority and bulk DA PA checker for efficiency in assessing multiple sites at once. These tools streamline the process, allowing you to pinpoint ideal platforms effectively.

Outreach

Once you have identified potential websites and blogs, reach out to them with a personalized email. Explain the value of your infographic and how it can benefit their readers. Offer to share the infographic with them and ask if they would be interested in publishing it on their website.

Embed Code

To make it easy for other websites to share your infographic, provide them with an embed code. This includes a link to your website, making it easy for other publishers and webmasters to embed your content.

Follow Up

If you are still waiting to receive a response to your initial outreach, follow up with a second email. Be polite and professional, and avoid being pushy.

Social Media

Share your infographic on social networks like Facebook, Twitter, LinkedIn, and Pinterest. This will help to increase its visibility and encourage others to share it.

Infographic Directories

Websites like Visual.ly, Infographic Journal, and Cool Infographics allow users to submit visual representations of information or data. By submitting infographics to these directories, website owners can gain exposure, high-quality backlinks, and improved brand recognition. They provide an easy way to distribute visual content to a wider audience, making them a valuable addition to a link building strategy.

By promoting your infographic, you can increase its visibility, reach a wider audience, and improve your website’s authority.

Writing Supporting Content for the Infographic

When it comes to infographic link building, the infographic is just one part of the equation. In order to fully maximize its potential, it’s important to also create high-quality supporting content that enhances the value of the infographic. Supporting content helps to provide additional context and explanation for the data and statistics presented in the infographic. It also gives readers a reason to share the infographic and increases the likelihood of backlinks.

The Importance of Good Supporting Content

Good supporting content can make or break an infographic. It’s not enough to simply create a visually appealing graphic and hope that it will be enough to earn backlinks. The supporting content will give the infographic context and meaning, making it more likely to be shared and linked to. Supporting content can come in a variety of forms, such as blog posts, videos, podcasts, or social network posts.

Tips for Creating Supporting Content that Enhances the Infographic

Here are some tips for creating effective supporting content that enhances the value of the infographic:

• Expand on the information in the infographic: Use the infographic as a jumping-off point to explore the topic in more depth. Provide additional data, statistics, and examples to help readers better understand the information presented in the infographic.
  
• Use engaging visuals: Just like the infographic, supporting content should also be visually appealing. Use images, graphs, and charts to help illustrate your points and make the content more engaging.

• Make it easy to read: Use short paragraphs, bullet points, and subheadings to make your content easier to read and digest. This will also make it more likely to be shared on social networks.

• Optimize for search engines: Just like the infographic, supporting content should be optimized for search engines. Include relevant keywords in your content, but don’t overdo it. Make sure that your content reads naturally and provides value to the reader.

Examples of Effective Supporting Content

Effective supporting content can take many forms, but the most important thing is that it adds value to the infographic and helps to make it more shareable. Here are a few examples of effective supporting content:

• Blog posts: A blog post that expands on the information presented in the infographic and provides additional context and examples.

• Social media posts: Use social networks to share the infographic and promote it to your followers. You can also create additional posts that provide more information or context about the data presented in the infographic.

• Video: Create a video that explains the information presented in the infographic and provides additional context and examples.

By creating high-quality supporting content, you can increase the chances of your infographic being shared and linked to, which can help to improve your overall SEO efforts.

Measuring Results

Measuring the success of your infographic link building efforts is crucial to determining the effectiveness of your strategy and making any necessary adjustments. Here are some key metrics to track:

• Referral Traffic and Backlinks: One of the main goals of infographic link building is to generate referral traffic and backlinks to your site. Referral traffic is the traffic that comes from other websites that link back to your site, while backlinks are links from other sites that point to your site.

• Social Shares: Another important metric to track is how often your infographic is shared on social network platforms like Facebook, Twitter, and LinkedIn. The more shares you receive, the greater the potential reach of your infographic. You can use tools like BuzzSumo, BrandMentions, or Hootsuite Insights to monitor social network mentions of your infographic and track its social shares.

• Search Engine Rankings: While it can take some time to see the impact of your infographic link building efforts on search engine rankings, it’s important to monitor your site’s performance over time. When your infographic generates backlinks, it signals to search engines that your site has valuable content.

Use tools like Google Search Console or SEMrush to track your site’s search engine rankings and analyze any changes in your site’s visibility over time. Keep in mind that search engine algorithms are constantly changing, so it’s important to stay up-to-date with the latest SEO best practices and make any necessary adjustments to your strategy.

It’s also important to keep in mind that while these metrics can be helpful in measuring the success of your infographic link building strategy, they should be viewed as part of a larger picture.

Infographic link building should be just one component of a comprehensive SEO strategy, and the ultimate goal should always be to improve overall site visibility and engagement. By monitoring these metrics, you can make informed decisions about how to adjust your strategy and continue to improve your site’s performance.

Conclusion

In conclusion, infographic link building is a powerful strategy for improving your website’s search engine rankings and driving more traffic to your site. By creating high-quality, informative infographics and promoting them through your outreach campaign as well as your social media, you can attract backlinks from reputable sources and position yourself as an authority in your industry.

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