Semrush Authority Score Now Integrated: A Smarter Way to Choose Publishers

Semrush Authority Score

At GUESTPOSTLINKS, we’re committed to empowering our users with tools that simplify decision-making and drive better results while choosing the best publishers for guest posting. That’s why we’re excited to announce the integration of Semrush’s Authority Score (AS) metric into our platform!

With this new feature, you can quickly evaluate publisher quality using a single, reliable metric, saving time and effort while ensuring you make data-driven choices.

What Is Semrush’s Authority Score (AS)?

Semrush’s Authority Score (AS) is a compound metric that evaluates a website’s overall authority by combining several critical factors:

  • Backlink Profile: The quantity and quality of links pointing to a site.
  • Organic Traffic: Whether the site ranks well on Google and receives meaningful traffic.
  • Referring Domains Quality: The strength of sites linking to the publisher, including their own backlinks and traffic.

This metric functions similarly to other tools like Ahrefs DR, Moz DA, and Majestic CF/TF but adds another layer of sophistication by incorporating traffic data and holistically assessing backlink profiles.

How Authority Score Works?

Semrush’s AS provides deeper insights into website quality. Here’s what you need to know:

  1. AS Below 10: Websites with low or no organic traffic, rankings, or unnatural backlink profiles typically score below 10.
  2. AS 10–30: Publishers with some organic traffic and a natural backlink profile fall within this range. While these sites may have room for improvement, they meet basic quality standards.
  3. AS 30+: The gold standard. Sites scoring above 30 demonstrate strong backlinks, high organic traffic, and reputable referring domains.

This scoring system ensures you’re not just looking at raw backlinks but evaluating real-world authority and impact.

Why Authority Score Matters More Than Ever

The integration of AS couldn’t come at a better time.

After Google’s March 2024 update targeting AI-generated content, many sites with high DA/DR saw drastic traffic losses due to penalties. Metrics like Ahrefs DR and Moz DA, which only focus on backlinks, remained unchanged, despite the fact that these sites were no longer ranking or driving traffic.

Semrush AS stands out by responding to these changes. For example, in one study, AS scores dropped immediately for a penalized site, reflecting its diminished authority, while backlink-only metrics barely budged.

Fun Fact: Websites with AS >10 are less likely to display signs of manipulation, such as PBN activity or an over-reliance on do-follow links.

This makes AS a more accurate and practical filter for identifying trustworthy publishers.

Save Time, Filter Smarter, and Get Better Results

With the addition of AS, you can now:

  • Quickly filter publishers: By quality, ensuring they have organic traffic and natural backlink profiles.
  • Avoid wasted time and resources: On sites with artificially inflated metrics.
  • Focus on relevance and ROI: Once you’ve filtered by AS, you can concentrate on geo-targeting and niche-specific relevance.

For example, setting an AS >10 filter ensures you’re starting with a baseline of fair-quality publishers. Raising the threshold to AS >30 leads you to top-tier options with even stronger traffic and backlinks.

Your Questions, Answered:

We’re confident this new feature will transform the way you select publishers. If you have questions or need guidance, feel free to reach out to our team. We’re here to help you make the most of Semrush’s Authority Score integration and elevate your guest posting strategy.

Start exploring our updated platform today and experience the difference.

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I am Adonis, a professional SEO with 5 years of experience. I love to write about SEO, marketing, and digital marketing.

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